Product owners don’t wake up in the morning and say to themselves “hey, I’m going to break the law and completely ignore and annoy 20% of my potential customers.”
But, that is what companies do when accessibility is not part of the software development life cycle.
Alt: “My organization doesn’t have disabled customers” is categorically false.You have disabled customers regardless of whether you acknowledge them. The true question is do you have as many as you could have?