An accessibility statement isn’t just words on a page. Accessibility statements are a commitment to ensuring that everyone can access and use your digital content.
When a company publishes an accessibility statement but fails to deliver on its promises, it sends a clear message that inclusion isn’t a priority. It creates frustration for users who expect a better experience and undermines trust in your brand.
It’s not enough to simply say, “We value accessibility.” Actions speak louder than statements. Testing your website for accessibility, addressing identified issues, having customer support reps who understand assistive technology, having disabled participants in user research, and continuously improving the user experience are critical steps to backing up an accessibility statement with tangible, impactful results.
An accessibility statement is a promise to the public. It’s an opportunity to show that you’re committed to creating an inclusive digital space for all. Make sure your website actins match the words of that statement. If you don’t, don’t be surprised when you receive a demand letter from a litigator.
The first piece of evidence in your trial will be the accessibility statement that your organization did not uphold.
Alt: The only thing worse than not having an accessibility statement on your website is having one and not acting on its promises.