Did you know it takes less than 8 seconds for a seasoned assistive technology user to decide if a site is inaccessible and take their business elsewhere? Here’s why and how:
A sighted user with vision loss might try to magnify the site and not have it reflow properly, or notice text over images, or see poor color choices.
A keyboard-only user will hit the tab button twice looking for a skip link. If it’s missing, they move on.
A user with hearing loss will check if videos are captioned. If not, they’re out.
A blind screen reader user will ask their screen reader for a list of headers. Poor nesting or verbosity means they leave.These issues are easily found and easily fixed. Yet, when they’re not addressed, users vote with their feet and find a competitor who values accessibility.
Inaccessible sites cost businesses potential disabled customers, impacting their time, energy, and money. They are inequitable in every way.
Inaccessible software stinks like the swamps of Dagobah.
Alt: Yoda from Star Wars sniffing the air saying – “I smell software that needs more accessibility testing. Smell you, I can”